Liqueur for the Swedish holidays

Art direction
Packaging design

There are many holidays dedicated to eating in Sweden. On some of them the eating is just a part of the whole holiday celebration. But then there are some where the holiday is celebrating the actual eating of a certain type of dish or pastry. The liqueur collection ”Swedish Pastries” celebrates the two larger ones, namely ”Cinnamon bun day” and ”Semla day”. Two creamy liqueurs, one seasoned with the taste of cinnamon bun with a cold glass of milk and the other tasting like a good old Swedish cream bun with almond filling. Each taste hit store shelves on Systembolaget in time for their respective holidays. The packaging design aimed for a playful style with nods to candy packaging design.