Always start with ”where?”
For a visual creative the best practices of communication has changed vastly almost from day to day – but the client mindset around it hasn’t. This is something that I want to change. Therefore my first question when starting a project is always ”where is the design/video/image going?”. From that question we can learn not only about the technical best practices of the placement but also how the audience interacts with the content. Those interactions are my creative drivers.