Project Description

How do you cook MiFú?

In 2016 Valio released a new meat substitute made of milk protein – MiFú gryn. A great choice for the so called ”flexitarians” who want to reduce their meat consumtion but aren’t ready to go all out vegetarian, yet. 2017 the next product in the MiFú family made it’s way onto the store shelves – MiFú strimlor. The objective was now to show the consumer how easy it is to replace the chicken in your fajita or the meat in your rice bowl with MiFú and how much easier it is to cook. And the best way to do that is simply to show how the dishes are made through a series of recipe films in Valio’s social media.

The films were made with a small production team consisting of me as Producer and DOP with the help from a food stylist.