3 influencers, 3 dinners, 1 new product

Creative direction

In 2016 Valio released a new meat substitute made of milk protein – MiFú. A great choice for the so called ”flexitarians” who want to reduce their meat consumtion but aren’t ready to go all out vegetarian, yet. We teamed up with the three influencers Sandra Beijer, Frida Vega & Emma Sundh and asked them to make their own dish with MiFú. Three dinners took place on three different days and after every meal the MiFú-chefs got to rate each others performance. Their blog readers got to vote as well.

With a small production team consisting of me as a Producer and DOP and an assistant we filmed three movies during two fully packed days. A very fun and educating production.