For a healthier stomach

Valio is the leading producer of lactose free dairy products in Sweden. In addition to putting around 150 million SEK towards research every year they also have a wide network of collaborators from scientists, nutritionists and influencers. Actors from all these areas of expertice worked together to make the site Lugnamagen.

The design behind Lugnamagen comes from the idea to make something that’s kind of hard to understand and make it easier to grasp through a simple but playful design. The topics treated on this site, such as IBS and problems with gas, can be quite taboo. With this colorful and almost childish design I wanted to lift the sense of shame in talking about this wide spread problem.

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Art direction
Web design