Eriks Såser
– God Helg

Eriks Såser wanted to make an ad campaign for online video and outdoor digital screens where their ambassador and master chef Erik Lallerstedt acted as the hero character to establish the artisanship that actually goes into making the sauces. The idea was to create a concept in which we had total controll of when the ads were aired (leading into weekends) and base the concept on the feeling of getting home from work, school etc. and starting your weekend preparations.

This case is a great example of a creative process where a large crew is working together on shooting day but a tight In House team consisting of me (as Concept Creator, DOP, Art Director and everything Post Production), a Copywriter/Creative Director and a Project Manager is doing the work leading up to and post shooting day.

Creative direction
Art direction