We take humor seriously
A subway print campaign
Comedy Central wanted to increase their brand recognition as well as tell everyone with a TV that it was possible for them to get Comedy Central – the only TV channel who takes humor seriously – in their plan. All Swedish TV providers have Comedy Central in their plans, all you need to do is ask for it.
To make sure everyone took notice of this we created a strictly copy driven campaign where subway travelers got exposed to impactful text messages. Messages that would make anyone feel a sense of stress and irritation including ”Vomiting disease on the replacement bus.” and ”Transaction failed.”. While going up and down the escalators they could read the messages one after another and the last poster just said ”It’s best to just laugh it off. We take humor seriously.” with information about where they could tune in to the channel.