Projektbeskrivning

”I buy prosecco based on the nicest bottle”

The Italian vineyard Cantina Baglietti entered the Swedish prosecco lower price market with one really important insight: this target group really cares about the bottle. Sometimes the bottle even takes on a second life as a vase or still water bottle to accompany your next bottle of Baglietti prosecco. With this in mind we knew that these bottles had to have a premium finish not only on the label but also for the design of the glass bottle.

This resulted in two prosecco bottles that stands out from the saturated range of lower priced proseccos, giving a premium impression. And the greatest proof of success is to see the bottle currently stocked in 280+ Systembolaget across Sweden – and going to weddings seeing the glass bottle being used as water bottles to accompany the beautiful set pieces on the tables.

Art direction
Packaging design
Photography