The smart heat pump Creative direction Art direction Film Photography "The NIBE S-series heat pumps lasts for years due to its smart functions and constant connectivity. They adapt to the conditions of the house and your needs, wherever you are in life." This is the promise that NIBE wanted our campaign [...]
Pillowtalk – A Visual Identity
callehemstrom2021-03-10T11:34:05+01:00Creating a visual identity made for embroidery Art direction Photography Final art When my collaboration with Pillowtalk started they had just started up. Their wish was simple: they needed a visual identity that was centered around a monogram that could be embroidered on their linnen and clothes, and they had a very [...]
Baglietti Prosecco – Packaging Design
callehemstrom2021-03-10T11:35:04+01:00"I buy prosecco based on the nicest bottle" Art direction Packaging design Photography The Italian vineyard Cantina Baglietti entered the Swedish prosecco lower price market with one really important insight: this target group really cares about the bottle. Sometimes the bottle even takes on a second life as a vase or [...]
Citroën Bus-car
callehemstrom2021-03-10T11:35:35+01:00363 test drives in one week Art direction Final art Film Motion graphics Photography In the fall of 2016 Citroën launched their compact but spacious 7 seater Grand C4 Picasso. The perfect car for a family with two or more children. The main concern for the client was that this kind [...]
Eriks – Mayonnaise Pack Shots
callehemstrom2021-03-10T11:37:10+01:00Eriks Såser product photography Art direction Photography Legendary Swedish chef Erik Lallerstedt makes sauces. Great sauces. He has already made different kinds och bearnaise, aiolis and the classic Swedish sauce "gravlaxsås" just to name a few. And in the fall of 2017, just in time for the annual seafood season it [...]
Arcus Swedish Pastries – Packaging Design
callehemstrom2021-03-10T11:37:31+01:00Liqueur for the Swedish holidays Art direction Packaging design Photography There are many holidays dedicated to eating in Sweden. On some of them the eating is just a part of the whole holiday celebration. But then there are some where the holiday is celebrating the actual eating of a certain type [...]