H&M x Justine Skye Creative direction Art direction Film In the fall of 2019 H&M collaborated with the singer-songwriter Justine Skye to create her first capsule collection for the fashion giant. With her audience mostly on Instagram the campaign was tailored for that kind of placement to meet the high expectations [...]

Enter the mind of Maria Nilsdotter Art direction Web design Maria Nilsdotter is a Swedish fine jewellery designer with her creations sold worldwide. With her flagship store and studio situated in the heart of Stockholm she was in need of a web page with both shop and showroom qualities so that [...]

The smart heat pump Creative direction Art direction Film Photography "The NIBE S-series heat pumps lasts for years due to its smart functions and constant connectivity. They adapt to the conditions of the house and your needs, wherever you are in life." This is the promise that NIBE wanted our campaign [...]

Professional training with your horse anytime, anywhere Art direction Final art Ridesum is a training app for increased collaboration between riders, trainers and experts in the equestrian sport. The app launched in 2019 with the goal of making more professional and hobbyist horse enthusiasts to be able to connect with their [...]

Redesigning Sweden’s oldest rococo theatre Creative direction Art direction Final Art Confidencen’s visual identity had been left untouched since 1976 when Swedish opera singer Kjerstin Dellert saw the old royal theatre’s charm and decided to take it upon herself to restore it to its former glory. In 2017 it was time [...]

Creating a visual identity made for embroidery Art direction Photography Final art When my collaboration with Pillowtalk started they had just started up. Their wish was simple: they needed a visual identity that was centered around a monogram that could be embroidered on their linnen and clothes, and they had a very [...]

Translating an identity into motion Creative direction Art direction Motion design During the summer of 2020 the Study In Sweden identity updated its visual identity. But as in a lot of cases of rebranding a very important part was left out – how does the brand look and feel while moving? [...]

Everything starts with clean water Creative direction Art Direction Film Motion graphics Solvatten is one of the smartest inventions you can imagine, while solving one of the world's biggest problems in countries with high poverty – having access to clean water. With the help of sun rays the Solvatten cleans the [...]

"I buy prosecco based on the nicest bottle" Art direction Packaging design Photography The Italian vineyard Cantina Baglietti entered the Swedish prosecco lower price market with one really important insight: this target group really cares about the bottle. Sometimes the bottle even takes on a second life as a vase or [...]

363 test drives in one week Art direction Final art Film Motion graphics Photography In the fall of 2016 Citroën launched their compact but spacious 7 seater Grand C4 Picasso. The perfect car for a family with two or more children. The main concern for the client was that this kind [...]